What is an Opportunity Spa Audit and why do you need one?
A Spa Audit is a strategic evaluation of how a spa and wellness program can enhance your hotel's performance. It provides a clear roadmap on whether to introduce, expand, or optimise your wellness offerings to your market.
Through our Spa Opportunity Audit, we assess your business assets and the competitor landscape to find opportunities to extend revenue, elevate guest experiences, and create a competitive advantage through health and wellness for your hotel.
The audit can be tailored to your needs (not a hotel? we can tailor it to you) and provide the due diligence you require before investing in any concept, design and development processes.
Spa Audit Inclusions
Financials & Resourcing
We look at the hotel’s current financial position and existing resources. Can a spa increase profitability, and what is the expected ROI?
Competitive Market Review
Our audit includes a SWOT analysis, demographic and location specific data that provides the foundation for any opportunity.
Facilities Review
We consider the current setup for delivering wellness services assessing fit-for-purpose space and equipment, industry regulations and requirements, and customer expectations. Do you have under-utilised areas that could be transformed into a wellness space and work cohesively with your hotel’s business plans?
Spa and Wellness Services
From our assessments, we suggest the types of spa and wellness services that are an opportunity to explore and the steps required to investigate their feasibility. We formulate the opportunities for optimised revenue and operations that meet guest demands and drive your success.
The owner was sceptical at first about adding a spa and wellness element to our hotel. But after conducting a Spa Audit and making the investment. Our guest satisfaction scores and competitive positioning improved significantly. We attracted a higher-spending clientele throughout the Winter snow season.
Hotel Business Manager Laura Smith | Bernti’s Mountain Inn, Thredbo