Our Operational Spa Audit is a comprehensive evaluation of your current operations across all facets that contribute to your business success and client experience. With decades of experience in spa design, development and management, we assess the areas that are critical to your success and the opportunities to improve.
The audit can be tailored to your needs, however the areas we assess in the full audit include financial performance, operations, branding and marketing, customer service, staff resourcing, and facilities.
With an Audit Report we outline our recommendations and a roadmap to see you achieve the most from the audit process. We can then work with you to implement any changes where support is needed through our consultancy services or management services.
Spa Audit Inclusions
Financial Performance
We review monthly and annual financial statements and also per treatment and/or revenue stream for a full picture analysis. Cost management is assessed for expense tracking, COGS and equipment maintenance. Profitability is assessed and reviewed against industry benchmarks.
Operations
Operational processes and procedures are assessed for day to day optmisations to reduce inefficiencies and increase productivity, whilst ensuring staff and customer care. If the spa is located within a hotel, we assess the integration with hotel operations. That may include the collaborative process between deparatments such as housekeeping, F&B and cross promotional marketing.
Services Review
Spa menus are assessed for range of treatments available, pricing structures, seasonal or promotional offerings, and customisation options. The quality of treatments is assessed via observations of treatment procedures, use of products and guest feedback mechanisms.
Branding
Brand impact is assessed throughout the spa premises, including online presence, print materials, and products, for competitiveness and cohesiveness to attract and retain staff and customers,
Marketing
We perform a SWOT analysis to assess current marketing strategies and identify opportunities for growth in attracting new customers and increasing return clientele.
Staff
The audit assesses staff resourcing, management structure, roles, qualifications, and staff feedback mechanisms. Training programs are reviewed for their impact on promoting employee engagement, skills development and how well the spa is retaining quality staff to drive success.
Facilities
The Spa facility is assessed for cleanliness, ambience, equipment, safety and hygiene throughout the premises. We consider the procedures and protocols for presentation, interaction and maintenance for a safe, secure, inclusive and inviting space for all.
customer Experience
The customer experience is assessed from every step in the journey. From booking and reception, to pre and post treatment experience, we explore areas that are an asset and where any opportunities for improvement exist. Your spa philosophy is considered to assess how this is experienced by spa guests.
Audit actions
We include our short term actionable recommendations and long-term strategies to help you spa move forward with confidence.